Tourism

I would like to spend my whole life traveling, if I could borrow another life to spend at home - William Hazlitt

 

VYAPAAR 2011 brightens your business .Vyapaar-The B2B&B2C Platform- for trade visitors will be an excellent opportunity to meet business partners and to do business. For all other visitors VYAPAAR 2011 is a wonderful possibility to discover the tourist world within few hours. VYAPAAR 2011 is the perfect place to learn about new trends, concepts and cooperation possibilities and to deepen existing business relations in the tourism sector.

Tourism has been a major social phenomenon of the societies all along and is one of the world’s largest and fastest-growing industries. India a country with tremendous diversity has a lot to offer in terms of tourism and related activities. As the Travel and Tourism industry holds tremendous potential for India's economy it is included among the core Sectors of the Indian Economy. In order to develop tourism in India in a systematic manner and to facilitate investment (Both foreign and domestic) and to position India as a global brand to take advantage of the burgeoning global travel trade and the vast untapped potential of India as a destination, more campaigns like the hugely successful ‘Incredible India!’ should come to the fore.

Vyapaar Tourism improvement programs should aim at:

• Making the marketing tools and promotional tools strong
• Guidance for Professional employee recruitment.
• Make the programs act as catalyst in investments by private bodies.
• Propounding projects and programs at the national level.
• Carry out research work for the betterment of the Tourism Industry.
• Guidance for Infrastructure development.
• Research& Development of Associate Industries.
• Explore new avenues of experiments in Hospitality sector.

 

The Compass & Opportunities with Kerala Tourism

 

VYAPAAR Seminar Objectives

• To identify the major elements of a tourism destination plan
• To understand the concept of master or comprehensive planning in tourism development
• To understand the importance of tourism destination planning
• To understand the factors that influence the tourism planning process

 

Kerala – The Gods Own Country is truly a heaven for one and all with a tropical paradise of waving palms and wide sandy beaches and a cascade of lush green vegetation. It is also known for its backwaters, mountains, coconuts, spices and art forms. In Kerala this industry outlines huge investment opportunities in terms of infrastructure, accommodation and diversified tourism products. It is fast turning into a volume game where an ever-burgeoning number of participants are pushing up revenues of industry players (hotels, tour operators, airlines, shipping lines, etc) and also huge potential for small scale players and industries. Tourism has the capacity to stimulate other economic sectors through its backward and forward linkages and cross-sectional synergies.  Growth is also expected in the following allied sectors:

• Agriculture
• Horticulture
• Handicrafts
• Transport & Warehousing
• Construction, Real Estate, Finance, Leasing and Insurance.
• Hotels & Lodging services
• Food and beverage industry
• Retail market

 

SEMINARTOPICS

 

Cultural/Heritage tourism

 

India has registered an immense growth in the last few years, ever since additional initiatives were taken by the government of India to boost India’s image as a destination for Heritage/Cultural tourism. 

Kerala’s rich heritage is amply reflected in the various temples, palaces, monuments, and forts that can be found everywhere in the country. Are these potentials fully utilized for the benefit of the local communities? How could this wealth be further tapped into as an engine for development? How could we gear this diversity towards intercultural dialogue and mutual understanding? Tourism, if carefully designed, would be a meaningful tool to respond to such concerns. VYAPAAR 2011 is looking to light a lamp in this direction of this beautiful industry.

 

Industrial Tourism

 

Industrial tourism attractions are judged as a recognizable type of tourism attraction which can be isolated and identified. Its core business can be either the production of goods or services intended or not indented solely for its visitors, but with facilities provided for tourist access.

Kerala has a huge opportunity for Industrial Tourism with its rich blend of natural beauty and lifestyle. With world class tourist sporting options, ayurvedic spas and treatments, eco-tourism initiatives, a large number of visit options ranging from beautiful high altitude blue mountains to pristine rain forests to golden sun-sand beaches and a wide range of accommodation, Kerala has much to offer the visitor.VYAPAAR 2011 is looking for experts and professionals who can really explore the possibilities of industrial tourism in our state.

 

The topics selected / opted are

• B&B-Bed and Breakfast
• Handicrafts
• Inland Water Transport
• Agriculture and Farming
• Ayurveda
• Cultural Events

 

VYAPAAR 2011 provides an ideal opportunity for tourism promoters, buyers, industrialists, travellers and travel journalists to meet the market leaders in the tourism industry and also learning of the emerging trends and developments in our region and country. As the leading trade show for the tourism industry in the region VYAPAAR sees itself as a link between research and science, between companies, markets and societies. It utilizes this key position in order to actively encourage research and science and to engage in a dialogue with companies in their efforts to create economically, socially and ecologically responsible tourism products and services.

 

A Round table discussion on Investment Possibilities & The Tourism Planning Process

 

Levels of Tourism Planning

 

Tourism planning is implemented at different levels from the general level which may apply to an entire country or region down to the local level which may apply to detail planning for specific project. What is important to emphasize is the tourism planning and development must be integrated among all levels to take into account different levels of concern and to avoid duplication of efforts and policies.

 

Each level involves different considerations as follows:

 

International level - Tourism planning at the international level involves more than one country and includes areas such as international transportation services, joint tourism marketing, regional tourism polices and standards, cooperation between sectors of member countries, and other cooperative concerns.

National level - Tourism planning at the national level is concerned with national tourism policy, structure planning, transportation networks within the country, major tourism attractions, national level facility and service standards, investment policy, tourism education and training, and marketing of tourism.

Regional level – Tourism planning at the regional level generally is done by provinces, states, or prefectures involving regional policy and infrastructure planning, regional access and transportation network, and other related functions at the regional level.

Local or community level - Tourism planning at the local level involves sub regions, cities, towns, villages, resorts, rural areas and some tourist attractions. This level of planning may focus on tourism area plans, land use planning for resorts, and planning for other tourism facilities and attractions.

Site planning level - Site planning refers to planning for specific location of buildings and structures, recreational facilities, conservation and landscape areas and other facilities carried out for specific development sites such as tourism resorts and may also involve the design of buildings, structures, landscaping and engineering design based on the site plan.

 

The process of tourism planning includes:

Assessing the possible impacts of development and the resource problems which will be faced.
Analyzing the competitive status of a destination and its ability to respond to changes in the travel market.
Providing a level of stability and predictability in the progress of the overall development of tourism in a given area.

 

Tourism Master Plan

 

Many tourism destinations have an overall or general plan that includes all aspects of the tourism development process. This is often referred to as the tourism master plan and sometimes called the comprehensive master plan. A master plan for a destination will vary by project depending on the type of destination being developed, its current level of development, and the theory or style of planning being used.

Elements of a master plan usually include economic development, human resources, environmental impacts and social and cultural impacts. Master plans are designed to cover a certain time frame or period such as a five-year plan or a ten-year plan.

 

Elements of a Tourism Destination Plan

 

Tourism Demand Analysis - Demand analysis examines the existing and intended visitor markets for the destination. It involves a market analysis that examines the likely tourist arrivals and characteristics and the travel patterns and trends of the markets. Demand analysis is essential in understanding the competitiveness of the destination with other tourism destinations with similar attractions.

Tourism Supply Analysis - Supply analysis examines the destination itself including its attractions, accommodations, and facilities. The analysis should include transportation, infrastructure, human resources, and other factors which have a direct or significant impact on the quality of the visitor experience. In the assessment of a new  development for a previously undeveloped area, site selection is an important element and the analysis will examine various locations or sites for proposed hotels and commercial buildings. In the case of self-contained resort destinations where planning is for integrated resort development, consideration must be given to a number of factors including: 

 

• Relationship of the site to tourist attractions
• Desirability of climate
• Attractiveness of physical environment
• Availability of land for development
• Access to tourism gateways and regional attractions
• Adequate transportation and utilities infrastructure
• Attitudes of the resident population to the development
• Availability of a local work force and sufficient housing
• Tourism Impact Analysis